Keri Caffrey
Founder, Instructor Trainer
The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. — Michelangelo
I love to empower individual cyclists to ride with confidence wherever they want to go. I believe we can transform our traffic culture, through education and social marketing, into one which recognizes that roads are for all people, not just the ones driving cars.
I am a technical illustrator and graphic designer with over 30 years of urban cycling experience and a passion for teaching.
Through three decades as a bike commuter, recreational group rider and ride leader, I observed many close calls and conflicts. Studying the behavior of both cyclists and motorists, I became convinced that the greatest challenge facing American bicycling is a lack of education, coupled with a destructive belief system Americans have developed about our public roads.
I believe we can correct this problem and empower individual bicyclists to ride with confidence. Through CyclingSavvy, Mighk Wilson and I created a toolset for bicyclists to use on their own terms, to enhance their preferred style of riding.
Together, we can transform our traffic culture into one which recognizes that roads are for all people, not just the ones driving cars.